Sports USA


Sports USA is the nation’s largest independent syndicator of live play-by-play on radio. The company’s origins date back to 1998 when it began broadcasting select regular and post-season college football games. Sports USA began offering a full season of college football games in 2001. In early 2002, the National Football League encouraged Sports USA to expand by adding Sunday afternoon NFL games. Sports USA responded by broadcasting an NFL game of the week over the final nine weeks of the 2002 regular season. By the end of that season, Sports USA had more than doubled its reach and its broadcasts were being carried by more than 150 affiliates nationwide. In 2003, the company began broadcasting an NFL doubleheader each Sunday during the regular season, which it continues to do today. Over the years, the number of stations carrying Sports USA broadcasts has grown exponentially thanks mainly to the quality of the broadcasts. That quality led to exclusive partnerships with the Big XII Conference, horse racing’s Triple Crown and Breeder’s Cup races, the Lott IMPACT Trophy Award Foundation, the Little League World Series, and a number of Bowl games including the Sun, Outback, Gator, Las Vegas, Independence and others. Sports USA on-air broadcasters consist of Hall of Fame athletes and coaches including: Joe Morgan, Joe Namath, Dan Fouts, John Robinson, Gary Barnett, Doug Plank, and others.

In 2014, Sports USA surpassed a huge milestone with 400 affiliates. Sports USA finished 2015 with over 430 affiliates carrying NFL and college football and is on pace to exceed that number again in 2016.

Outside of its play-by-play business, Sports USA is a major player in audio on demand content and syndicated long form programming.